Overview
The Walters Art Museum needed a modern, accessible website to showcase their free admission, rotating exhibitions, and public programs. Their previous site was cluttered and hard to navigate on mobile. We built a custom WordPress site with a clean, art‑focused design, dynamic event calendar, and integrated podcast player. We added an online store with product listings (10% discount for supporters) and a prominent e‑newsletter signup form. We implemented schema markup for events and museum hours, optimized for local SEO (Baltimore), and ensured WCAG accessibility compliance. The result is a fast, engaging, and easy‑to‑use site that has increased event attendance and online store revenue.