A full‑featured e‑commerce store for a leading sustainable jewelry brand. We built a Shopify site with product catalog (engagement rings, wedding bands, diamonds, gemstones), virtual appointment booking, diamond shape filtering, sustainability storytelling, and seamless checkout. The site highlights ethical sourcing, lifetime warranty, and free shipping.
Brilliant Earth, LLC
California, USA
2025
Brilliant Earth needed a high‑performing e‑commerce website to showcase their ethically sourced diamonds and fine jewelry. Their previous site lacked advanced filtering for diamond shapes, virtual appointment integration, and a seamless mobile checkout. We built a custom Shopify store with a clean, elegant design, product catalog with diamond shape filters (oval, round, emerald, marquise, etc.), virtual appointment booking (in‑store and online), sustainability storytelling sections (recycled metals, carbon neutral), and trust badges (free shipping, lifetime warranty, 24/7 support). We also integrated a diamond upgrade program, 1‑year free resizing, and a blog for education (4 C’s, lab‑grown vs. natural). The result is a fast, mobile‑friendly store that has increased average order value and customer trust.
Recycled metals, carbon neutral, and conflict‑free diamonds – builds trust with conscious consumers.
Integrated booking for in‑store and online consultations – increases conversion for high‑value purchases.
Diamond shape, carat, price, and certification filters – helps customers find the perfect ring faster.
Core Platform
Customer Support
Product Reviews
Email Marketing
Speed & Caching Plugin
CDN & Security
Managed Hosting
Business Email
Location Trust
Rich Results
Sign up for my newsletter to get latest updates. Do not worry, we will never spam you.
