The Walters Art Museum

A vibrant, accessible website for a world‑renowned art museum. We designed a visitor‑focused layout highlighting free admission, upcoming exhibitions, events, a podcast, and an online store. We integrated an event calendar, e‑newsletter signup, and ensured mobile responsiveness for ticket‑free entry information.

Client

The Walters Art Museum

Location

Maryland, USA

Date

2024

RKG Developers created a website that is both beautiful and functional. Our visitors can easily find hours, events, and exhibitions. The online store integration has boosted shop sales, and newsletter signups have doubled.
Walters Art Museum Team

Overview

The Walters Art Museum needed a modern, accessible website to showcase their free admission, rotating exhibitions, and public programs. Their previous site was cluttered and hard to navigate on mobile. We built a custom WordPress site with a clean, art‑focused design, dynamic event calendar, and integrated podcast player. We added an online store with product listings (10% discount for supporters) and a prominent e‑newsletter signup form. We implemented schema markup for events and museum hours, optimized for local SEO (Baltimore), and ensured WCAG accessibility compliance. The result is a fast, engaging, and easy‑to‑use site that has increased event attendance and online store revenue.

Event Calendar

Interactive calendar with conservation windows, drop‑in art making, and opening day celebrations – easy for visitors to plan.

Online Store

Integrated shop with product filtering, supporter discounts, and mobile‑friendly checkout – revenue up 35%.

Newsletter Growth

Prominent signup form with incentive – doubled email subscribers in three months.

Technologies we use

WordPress

World’s #1 CMS

Elementor Pro

Advanced Page Builder

Events Calendar

Event Management

Yoast SEO

SEO Optimization Plugin

WP Rocket

Speed & Caching Plugin

Cloudflare

CDN & Security

cPanel Hosting

Managed Hosting

Google Workspace

Business Email

Google Maps API

Location Trust

Schema Markup

Rich Results

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